M alumni plan to open craft beer bar near campus in June
World of Beer plans to open this summer in the Landmark student high rise on South University.
The duo are preparing to open World of Beer, a Florida based bar franchise and live music venue, on the first floor of the Landmark student high rise in June.
The 3,200 square foot space on the southeast corner of South Univeristy and South Forest is under construction, and it will have a long bar, patio seating with garage doors, a stage for live music, and flat screen televisions visible from every seat in the bar.
There will be 40 rotating drafts, more than 500 bottled beer varieties, and a small selection of wine and craft liquors. Eventually, World of Beer plans to offer a limited food menu. both went to U M, we both love the university and love the town, idemperor.com so it was an easy choice for us.
Wilson business partner, Steve Rossi, started his restaurant career at The Brown Jug when he was a junior at U M. After joining World of Beer, he and Wilson purchased the franchise rights for World of Beer in the state of Michigan. They plan to open six locations in the next three years, with Ann Arbor leading the way.
think back to my time as a student here in the late 1980s, and craft beer was already something of a novelty in Ann Arbor, a little bit ahead of its time, Rossi said. remember going to Full Moon (which served craft beer) when I turned 21 years old from an interest standpoint, this community is very much into craft beer. said the bar will carry beer from local brewers who are willing to partner with them, including Jolly Pumpkin and Arbor Brewing Company. It will also have beer from popular Michigan breweries like Bell and Founders. Average beer prices are between $5 and $8.
educate people on beer, Wilson said. want to take someone who drinks Bud Light and give them something similar to it that still a craft beer. beer market volume in 2012, up from 5.7 percent in 2011 and 4.9 percent in 2010, fake id maker online according to statistics from the Brewers Association.
Downtown Ann Arbor has a number of craft breweries and several bars that offer extensive craft beer varieties.
Rossi said one thing that makes World of Beer unique is its tech savvy loyalty program. Customers can download the free World of Beer application and earn points for different beers they order. It also sorts the menu into different categories, making it easy to find a new beer to try.
trying to create our unique place, Wilson said.
World of Beer is still hiring, and all servers go through a 2.5 week school program. seven days a week. There will be live music Thursday through Saturday. Discounts will be offered on certain days of the week for service industry employees, loyalty members and university students and faculty.
World of Beer is the final retail tenant on the first floor of Landmark, which was listed for lease with Ann Arbor Colliers International for an annual $45 per square foot. The tenant lineup in the 14 story apartment building: 7 Eleven, Tim Hortons, No Thai! and World of Beer.
Why buy a franchise for this? This is an obvious business opportunity to anyone with business savvy and a small amount of craft beer knowledge. They don even make beer, they only need to follow their customers desires and trends. Why pay to have corporate hold your hand, when you can expand, best fake id sites improve and embellish a mediocre business idea as it evolves in a local context? Ashley has done it for years, but they also have passion, knowledge experience. Why chain yourself to the rules of franchise? What have these guys done since the Establishing this in the middle of retail oblivion on S. University is also unwise. Who really wants to spend an evening around undergrads while thinking remember my first beer Hint: even undergrads don Get really good insurance.
I think the days of advertising and marketing are numbered. More and more people seem to be immune from the over saturated marketing that is everywhere. I been a self employed business person for 20 years and no form of advertising has never increased my sales. Facebook is the best advertising I never paid for. Why? No one is forced to see my business posts. They sign up to. And they key to keeping them signed up is not barraging with posts (adverts). A customer loyalty program can be cheap easy (see Flock cards), though I theirs would probably have to be more extensive.
Johnnya2 the franchises you mention have clear menu distinctions created at a central level. Marketing craft beer is far easier: they create the product, not you. I doubt that with an atmosphere similar to BW3s and a business model that is the antithesis of craft brewing, that this will attract craft beer drinkers.
You are correct, I have no franchising experience; I do not wish to contribute to nor participate in the ugly homogenization of culture.
I would much prefer to patronize an establishment with some creativity, not a mediocre duplicate found everywhere else, best fake id sites which is what we get from every example you mentioned. The only reason to open one is money and all that glitters is not gold.